Sugata（姿） – Organization JSON-LD Schema for Company Websites

Description

Sugata (姿, meaning «figure» or «presence») helps WordPress company sites output their organization information as accurate JSON-LD structured data (Schema.org) — content that search engines and AI search / LLM systems can read.

Sugata（姿）は、会社・企業サイトの情報を正確な JSON-LD 構造化データ（Schema.org）として出力する WordPress プラグインです。専任のWeb担当者がいない中小企業でも、迷わず設定できることを目指しています。

Many SEO plugins are either too complex or rely on automatic generation, which makes it surprisingly hard to express your own, company-specific information correctly. Sugata focuses on «learn less, set up faster», so that even small businesses without a dedicated web person can configure the Organization schema without getting lost.

The result is a clear «presence» for your company in digital space — a form that search engines and AI can correctly understand as who this company is.

Structured data is infrastructure: it helps machines understand your site, but whether and how it appears in search results or AI answers is decided by Google and other services. Sugata’s job is to express your information correctly — what happens next is up to them.

Note: Sugata is aimed at companies in Japan, so the admin interface is shown in Japanese by default. As of 1.1.0 it is also available in English (and can be translated into other languages), based on your site’s language setting.

Free features

• Settings page for company information (Organization) — a single admin menu screen
• Company name / legal name / alternate name / description / site URL / logo / founding date / email / phone
• Japanese Corporate Number (法人番号, 13 digits) output as Organization identifier — a strong signal for uniquely identifying the company
• Multiple official social/related URLs (sameAs) — signals that help search engines and AI identify your company
• Address (PostalAddress) and contact point (ContactPoint)
• WebSite schema (site name & URL) output on the front page, for the «site name» feature in search results
• Output written to the front page <head> as application/ld+json (Organization is front-page only, following Google’s recommendation)
• Empty fields are excluded — clean JSON-LD (an empty Site URL or logo falls back to your WordPress site’s URL and logo)
• Live preview of the generated JSON-LD, with one-click copy
• One-click links to Google Rich Results Test and Schema.org Validator
• Notice — and a highlight on the overlapping fields (company name, logo, sameAs, WebSite) — when another SEO plugin (Yoast SEO, Rank Math, etc.) may output the same Organization/WebSite schema, so you can avoid duplicate output
• One-click «Import from WordPress» (site title, tagline, logo) into empty fields
• Each entity gets an @id (#organization / #website) and WebSite references Organization as its publisher

Roadmap

• Multiple locations / departments (branches, sales offices)
• Product / Service schema with repeatable «specification» fields
• Automatic structuring of category pages (CollectionPage)
• Input assistance and validation

External services

This plugin includes the Freemius SDK (https://freemius.com), which handles licensing, updates for the Pro version, and optional usage sharing.

• What it is used for: license activation and update delivery for the Pro version, and (only if you opt in) sharing basic usage information with the plugin author.
• What is sent, and when: nothing is shared until you opt in or activate a license key. If you opt in (free version), Freemius receives your first and last name and email address, the plugin version and state (active / inactive / uninstalled), your WordPress and PHP versions, your site language, and your site URL — and, only if you allow it, the list of installed plugins and themes. If you activate a license key (Pro), Freemius receives the license key together with the same technical details (no additional personal data). After that, the data is synced at most once every 24 hours via WP-Cron, and only when something changed.
• How to stop: click «Opt Out» next to the plugin on the Plugins screen at any time.
• Terms of use: https://freemius.com/terms/ — Privacy policy: https://freemius.com/privacy/ — Data practices: https://freemius.com/privacy/data-practices/

The JSON-LD data you enter is stored in your own WordPress database and is never sent to Freemius.

Pro version: stored data, backups and deletion

The Pro version stores the contact points, locations, products (including links to their specification-sheet PDFs) and services you register, and the page assignments, in your own WordPress database (the options table, and the post meta of the pages you assign them to). While the Pro features are enabled by your license or trial, what you register is published on your pages as JSON-LD, which is public by design. Sugata itself does not send this data anywhere else; what is sent to Freemius for licensing is listed under «External services» and does not include it. Anything that copies the database (backup plugins, hosting backups, staging tools) will copy it too.

• Backups and copies. Before an import, Sugata saves a backup of the previous data; when you clear the data from «Recovery & data», it saves a copy. While the Pro version is active (regardless of the license state), copies are deleted automatically 30 days after they were made, and import backups 30 days after they were completed. Completed import backups beyond the newest 3 are also deleted after the next import or undo and by the daily run. A backup of an import that did not complete may be deleted one hour after it was made, when Sugata can verify that nothing would be lost. Deletion runs once a day and when an administrator opens the admin screens.
• While the Pro version is deactivated, replaced by the free version or uninstalled, nothing is deleted: the dates keep running, and anything past its date is deleted when an administrator first opens the admin screens after the Pro version is activated again.
• Leaving the Pro version. Deactivating or deleting the plugin does not remove the stored data, backups, copies or page assignments. To remove them, use «Sugata → Recovery & data → Delete all Pro data» before you leave. The Plugins screen also shows a «Before leaving Pro: review and delete Pro data» link next to the plugin (it opens the screen where you review the data and then delete it).
• If an old free version (before 1.3.0) is still installed but inactive, deleting it removes your company information settings. Update it first; the notice stays until you do.
• Exported files and raw downloads contain the phone numbers and email addresses you registered.
• Multilingual sites. With Polylang or WPML, page assignments are stored on the default-language page, and its translations use them. Tested with Polylang only. The WPML code follows its public API but has not been tested on a real site. WPML String Translation is not supported.

Known limitations of the automatic deletion: (i) If the server clock was slow by the retention period or more when a copy or backup was made, it may be deleted by the first run after the clock is corrected. (ii) If the Pro version stays deactivated beyond the retention period, copies and backups past their date are deleted at the first run after it is activated again; download what you want to keep before deactivating. (iii) If the clock was ahead when a copy was made, the copy stays correspondingly longer. (iv) If a run happens while the clock has briefly jumped into the future, copies and backups that are still within their period can be deleted together. (v) If another tool damages only the record of an import backup, that backup does not appear in the list and is deleted at the next run. (vi) A stored row larger than 2 MiB (which only other software can create) cannot be downloaded, cleared or deleted from the screens, and such a row’s import backup cannot be downloaded either and is deleted when its date passes; the Pro plugin includes a step-by-step recovery guide for you or your hosting company (the screen links to it).