Designed and built for digital publishers, helps you understand how your audience is connecting to your content.

Thousands of writers, editors, site managers, and technologists already use to understand what content draws in website visitors, and why. Using our powerful dashboards and APIs, customers build successful digital strategies that allow them to grow and engage a loyal audience.

Join industry leaders — like Mashable, Slate, News Corp, and Conde Nast — who already use to bring clarity to content, audience, and analytics.


  • Get started with right away: the plugin automatically inserts the required metadata and JavaScript on all your published pages and posts.
  • Choose what format the metadata takes, and whether logged-in users should be included in the analytics.
  • Using it in a decoupled setup? adds metadata to the REST API output for pages, posts and optionally other object types.
  • If you’ve purchased access to the API, add a widget to your site with article recommendations personalized to individual users.

Feedback, suggestions, questions or concerns? Open a new GitHub issue or email us at We always want to hear from you!


If you are looking for the plugin’s documentation and how to set up your WordPress site with, take a look at the integration docs.

In case you are a WordPress VIP customer, VIP’s documentation will be also useful for you.

Local development

Development, code hosting and issue tracking of this plugin happens on the wp-parsely GitHub repository. Active development happens on the develop branch and releases are made off the trunk branch.

To run the plugin locally or to contribute to it, please check the instructions in the CONTRIBUTING file.

Sample metadata

The standard JavaScript tracker inserted before the closing body tag:

<script id="parsely-cfg" data-parsely-site="" src=""></script>

A sample JSON-LD structured data for a home page or section page:

<script type="application/ld+json">
{"@context":"http:\/\/","@type":"WebPage","headline":"WordPress VIP","url":"http:\/\/\/"}

A sample JSON-LD meta tag and structured data for an article or post:

{"@context":"http:\/\/","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/\/2021\/04\/09\/how-the-wordpress-gutenberg-block-editor-empowers-enterprise-content-creators\/"},"headline":"How the WordPress Gutenberg Block Editor Empowers Enterprise Content Creators","url":"http:\/\/\/2021\/04\/09\/how-the-wordpress-gutenberg-block-editor-empowers-enterprise-content-creators\/","thumbnailUrl":"https:\/\/\/wp-content\/uploads\/2021\/04\/ladyatdesk.png?w=120","image":{"@type":"ImageObject","url":"https:\/\/\/wp-content\/uploads\/2021\/04\/ladyatdesk.png?w=120"},"dateCreated":"2021-04-09T15:13:13Z","datePublished":"2021-04-09T15:13:13Z","dateModified":"2021-04-09T15:13:13Z","articleSection":"Gutenberg","author":[{"@type":"Person","name":"Sam Wendland"}],"creator":["Sam Wendland"],"publisher":{"@type":"Organization","name":"The Enterprise Content Management Platform | WordPress VIP","logo":"https:\/\/\/wp-content\/uploads\/2020\/11\/cropped-favicon-dark.png"},"keywords":[]}

The Recommendations Block

IMPORTANT: The Recommendations Block is available only in WordPress 5.9 and later.

The plugin includes a Recommendations Block that uses the API to showcase links to content on your site. More information about the Block can be found here.


  • plugin main settings for easy setup. For the plugin to start working, only the website ID is needed.
  • plugin settings that require you to submit a website recrawl request whenever you update them.
  • plugin advanced settings. To be used only if instructed by staff.
  • The settings for the Recommended Widget. Engage your visitors with predictive and personalized recommendations from
  • A view of the Dashboard Overview. offers analytics that empowers you to better understand how your content is peforming.


This plugin provides 1 block.

  • Recommendations


The plugin requires an active account. Sign up for a free demo of

Install the plugin from within WordPress

  1. Visit the Plugins page from your WordPress dashboard and click “Add New” at the top of the page.
  2. Search for using the search bar on the right side.
  3. Click Install Now to install the plugin.
  4. After it’s installed, click Activate to activate the plugin on your site.

Install the plugin manually

  1. Download the plugin from or get the latest release from our Github Releases page.
  2. Unzip the downloaded archive.
  3. Upload the entire wp-parsely folder to your /wp-content/plugins directory.
  4. Visit the Plugins page from your WordPress dashboard and look for the newly installed plugin.
  5. Click Activate to activate the plugin on your site.

Note that this method is the recommended one for installing old versions of the plugin. Those can be downloaded from or the GitHub Releases page.


See frequently asked questions on the Technical Documentation.


There are no reviews for this plugin.

Contributors & Developers

“” is open source software. The following people have contributed to this plugin.


“” has been translated into 17 locales. Thank you to the translators for their contributions.

Translate “” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


See the change log.