Omnisend for WooCommerce — Email Marketing Automation, Newsletters, SMS, Abandoned Cart, Forms, Pop Up


The most intuitive Email Newsletter, Ecommerce Email Marketing & SMS solution designed specifically for your WordPress and WooCommerce store

What’s better than a one-click WooCommerce store integration? An integration that provides you with pre-built workflows, ready-made Email & SMS campaign templates, the simplest drag & drop editing features, and tools that make it easy to get up & running without being overwhelmed by complexities.

More than 70,000 ecommerce brands use Omnisend to grow their businesses, converting their subscribers to shoppers and then quickly into loyal customers, with, highly-relevant emails & texts.

Get started on a Free plan reaching upto 250 contacts with 500 emails per month, and up to 60 international SMS! Enjoy all features on any plan, even Free! Upgrade your plan to suit your email marketing contact list size but always benefit from our outstanding 24/7 support.

Omnisend enables you to:

🚀 Sell while you sleep with pre-built workflows

Convert store visitors to shoppers with pre-built Email & SMS automations designed for ecommerce:

  • Abandoned cart recovery emails
  • Post-sales & order follow-up emails
  • Product & Browse abandonment
  • New subscribers (welcome emails)
  • Customers likely to churn (winback, cross-sell & reactivation emails)
  • Customer feedback and product reviews

All Email and SMS messages, are pre-built with subject lines and workflow settings, so you can get up and running in minutes.

🚀 Send stunning newsletters
Create beautiful, shoppable emails in minutes with:

  • A drag & drop email builder
  • Automatically applied brand assets direct from your store
  • Ready-made, responsive email templates on any device
  • Unique coupon codes
  • Automatic product picker listing
  • Product recommender (up to 8 products)

Plus, resend campaigns without any tedious manual work!

🚀 Grow your Email and SMS subscriber lists

Seamlessly collect email and/or SMS opt-ins with fully customizable popups, signup bars, landing pages & wheel of fortune. Find ready-made & themed templates in the Forms Library, including onsite promotions. Plus, built-in Email marketing List Cleaning tool to optimize your audience and improve email deliverability.

🚀 Improve your targeting with robust segmentation

Boost your conversions with well-targeted, personalized messages across email, SMS, and use the audience sync for Facebook & Google ads.

Create segments for:

  • High-value (VIP) customers
  • Likely-to-churn customers
  • Specific category/product shoppers
  • First-time/repeat customers & many more data-driven types of audiences.

🚀 Combine email marketing with SMS

  • Send FREE SMS on any plan
  • SMS available worldwide
  • SMS can be used in campaigns & omnichannel workflows
  • No need to pay for multiple apps anymore!

🚀 Analyze your campaigns and your customers

  • Sales dashboard
  • Campaign, email marketing automation and form performance reports
  • Live view of store visitor activity
  • New Visitor to Buyer Journey funnel
  • Customer Lifecycle Stage breakdowns

🚀 24/7 Support

  • 24/7 live chat & email support
  • Dedicated customer success managers for Pro plan users w/27K+ subscribers
  • On-demand Omnisend Academy training & live webinars

🚀 Enjoy all features on any plan, even Free!

Reap the benefits of email marketing, SMS & push on any plan. Access all features so you can start growing your business. No trial period.



“Love the functionality and support is great” – Rudi S.


“Easy to use” – ach2020


“Very Good Plugin for Marketing Products” – stevewheezy


  • Recover sales with pre-built ecommerce workflows
  • Segment your audience based on shopping activity and more
  • Drive more conversions with SMS on the same platform
  • Build beautiful campaigns using our email templates
  • Keep tabs on your sales & performance metrics
  • Grow your email & SMS lists with flexible signup forms
  • Mailchimp Data Import Tool. Seamlessly syncs your contacts for easier migration
  • Campaign Booster. Automatically resends your campaigns for more opens
  • Automations Library. Helps you launch revenue-generating workflows in minutes


Installation instructions

Here are a few simple steps to start selling more with Omnisend:
1. Create your Omnisend account here. Enjoy all features on our Free Plan
2. Download the Omnisend plugin
3. Install the Omnisend plugin and follow the instructions to set it up

What are the technical requirements for the plugin installation?

  • PHP 5.6+
  • WordPress 4.0.1+
  • WooCommerce plugin 2.2+
  • Omnisend account

How can I reach Omnisend support?

We give you stellar support and helpful advice anytime you need it. Check out our Knowledge Base, shoot us an email, or just write us a direct message on our platform. We’re available 24/7 for all users—both on Free and paid plans.

Where can I find Omnisend Terms?

Read Omnisend Terms of Use


Read all 40 reviews

Contributors & Developers

“Omnisend for WooCommerce — Email Marketing Automation, Newsletters, SMS, Abandoned Cart, Forms, Pop Up” is open source software. The following people have contributed to this plugin.




  • Pass subTotalTaxIncluded flag during order sync.


  • Fix issue with “non-subscribed” for email on checkout when “phone” field is removed from form.


  • Fix background plugin page refresh once plugin is connected when WordPress is installed in subdirectory.
  • Fix issue with “non-subscribed” for email on checkout when the opt-in box is checked.
  • Test plugin with WordPress 6.1 and WooCommerce 7.1 versions for compatibility.


  • Fix an issue so Omnisend API rate limits would be applied correctly.


  • Fixes for Woocommerce authorization flow which are related to some of the cases, where users where not able to “Add permissions” from notices and connect Omnisend account.


  • Send cart item variations with “Added product to cart” and “Started checkout” customer events.


  • Prepare plugin to track “Added product to cart” and “Started checkout” customer events, which will be released to Omnisend users in a form of new segmentation rules and enhanced automation triggers in the short future.