This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

GA Universal


GA Universal is the first WordPress plugin to implement Analytics.js. It’s highly customizable and allows for tracking across an unlimited number of properties. Tracking can be disabled for user roles and be configured to do any number of things built into Analytics.js

Analytics.js is the latest version of Google Analytics’ tracking script. It’s been created as part of Universal Analytics which allows for better tracking of customers across all platforms. It allows for more customization and easier tracking. Analytics.js is the evolution of ga.js and it’s ready to help you and your customers.

IMPORTANT: If you use only ga.js, this will not work. You must be using Analytics.js for this plugin to do you any good.

If you require additional help with your Google Analytics, get in contact with the plugin developer Ethoseo.


  • GA Universal basic settings.
  • GA Universal's setting page, with advanced settings.


  1. Upload ga-universal/ to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Configure GA Universal using the new ‘GA Universal’ page found under Settings in WordPress


How do I get started?

Go to the «GA Univeral» section of Settings, enter your «Property ID» and click save changes. It’s that easy.

How do I add additional properties?

Click «(Show Advanced)» near the bottom of the settings page. Then click «Add +» next to the current properties to add a new one.

Can I add code before or after the Google snippet?

Yes! Click «(Show Advanced)» near the bottom of the settings page. Then add code to «Code Before ga() Functions» and/or «Code After ga() Functions».


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Contributors & Developers

“GA Universal” is open source software. The following people have contributed to this plugin.


Translate “GA Universal” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Fixed an unlikely XSS vulnerability


  • The intial release.