Bread & Butter: Gate content + Capture leads + Collect first-party data & Nurture with Ai agents

Description

Add the Bread & Butter plugin & start adding verified subscribers to your WordPress database.

“The quality of leads in our CRM changed overnight. We didn’t have to slog through pages of incomplete forms, or fake email addresses. Bread & Butter content gate started converting overnight for us.”
@Andrew D — Managing Director, MGI Research

Gate content in an SEO-friendly manner, capture first-party data and increase & nurture qualified leads all in one free plugin. Bread & Butter is the only WordPress plugin that leverages social sign-ins like Google and LinkedIn to reduce friction and get you more verified subscribers, leads, and sales!

Design content-gating experiences tailored to your target audience and buyer user journey: Whitepaper, Annual Report, PDF, Video, Blog Post, Community, Email Newsletter, WP Page, E-Book, and Coupon.

HIGHLIGHTS

• Add the Bread & Butter plugin & start adding verified subscribers to your WordPress database.
• Uses Ai to determine the best option for each visitor, e.g., Google versus Microsoft, etc.
• Integrates with your current marketing suite (Mailchimp, Pipedrive, SalesForce, Zapier and more).
• Built-in Terms of Service, Privacy Policy, GDPR-ready.
• Free to use for WordPress. No credit card required.

FEATURE + BENEFITS

• Grow your lead list with real qualified contacts.
• Choose the style of website tools to gate content & start adding verified subscribers directly into your WordPress database.
• Easily add 20%+ of top funnel qualified sales leads to your CRM.
• Gate content to convert visitors via their social media accounts that have already been verified and vetted by big tech.
• Stop having 50% to 70% of your email subscriber database rendered useless with email burners or fake accounts.

FREE WEBSITE TOOLS

«Create gated content, just like The Wall Street Journal where you get asked to enter your details before reading an article»
@Dan, Marketing Director, aither.com.au

Installs with a single click

Choose email only, or add social logins and select the order they display to emphasize your clientele’s preference.

KEY FEATURES

• Offer email address opt-in only if you just want to replace your existing forms and get going quickly.
• Ai-driven discovery workflow proposes the best sign-in option for each visitor e.g. Google versus Microsoft, etc.
• Choose up to 20 social logins to display & their order.
• Choose the tools location on your website.
• Personalize the tools to your company name.
• Built in Terms of Service and Privacy Policy.

Content Gate Preview

Our most popular tool, content preview offers a preview of page/post content, and gates the rest behind a mandatory opt-in. You can personalize the text on the tool to reflect your brand.

KEY FEATURES

• Turn content into more qualified leads. Put SEO articles behind an opt-in banner like popular news sites like the New York Times or Wall Street Journal.
• Get the highest SEO value from your content – content is fully indexed by search engines and LLMs.
• Gate entire website directories, post categories or per web page.
• Set a time delay or a scroll distance for the content gate to prompt the visitor.
• The visitor only needs to sign in once to have access to all gated content.
• Start introducing social logins to see the quality of your leads improve immediately (fewer burner emails in your database).

Content Gate Secure

Our most secure tool. Select the content you’d like to gate. Once the visitor has registered, they will be redirected to your content.

KEY FEATURES

• Place whitepapers, pdfs, market forecasts, pages, or posts behind a content gate to get more opt-ins from your exclusive content.
• Gate entire website directories, or a specific page linking to files and documents.
• Configurable text so visitors know exactly what they’re opting into.
• Lower friction by converting visitors on the spot with social logins.
• Not SEO friendly as the content is not visible to search engines and LLMs.

‘Continue with’

Our easiest way to convert subscribers and gather first-party data. You can add the ‘Continue with’ to one or all of the pages of your website. Once users sign in, you’ll see lots of great information about your visitors in your Bread & Butter dashboard. When given the option, 76%* of visitors choose social logins over entering yet another password.

KEY FEATURES

• A floating sign-in widget that can be docked to any corner of your web page. Give every visitor the opportunity to opt-in immediately.
• 2x the conversions you get from your legacy forms.
• The tool uses Ai to determine whether it should display or not, depending on whether other tools, such as Content Preview or Content Gate, are on the same page.
• Collapses automatically on scroll.

Newsletter Opt-in

Our classic screen pop-up. It natively works with your WordPress subscriber database without any configurations. Export to your external CRM like Pipedrive and/or emailer like Mailchimp.

KEY FEATURES

• Add custom imagery and text to fit your brand.
• Incentivize more opt-ins without changing your website.
• Sync subscribers in real time to WordPress, MemberPress, WooCommerce, GoogleSheets, MailChimp or Salesforce, or any other CRM through Zapier.

Contest Entry + Sweepstake + Special Offer Opt-in

Our way to offer an additional incentive to get visitors to opt-in. Behind the scenes, this triggers your Bread & Butter integration with Mailchimp or other CRM and mailers, kicking off your nurture process.

KEY FEATURES

• Create pop-ups advertising contests, sweepstakes or promotions.
• Add custom imagery and text to fit your brand.
• Incentivize more opt-ins without changing your website.
• Get full visitor profiles into your funnel.

Contact Us — Connect with a real person

The best way to reduce unwanted messages from filling up your inbox. Visitors are prompted to sign-in with a valid account before being able to get in touch with you, which shows their intent is more genuine.. We recommend you remove your generic contact email address from your website and replace it with our Contact Us tool.

KEY FEATURES

• Give your prospects the chance to get in touch with you on any web page. Your visitors shouldn’t have to navigate your site in order to start a conversation.
• The tool can be embedded directly, or docked into a corner.
• Triggers an email directly to your inbox — no frustrating artificial chat bots.
• Allow visitors to opt-in on any page.
• Floats over your existing website content.
• Eliminate spam by forcing a sign-in and only responding to verified visitors.
• Gather additional information like phone number or company name (optional).
• Works with our other tools such as Opt-in so you don’t ask for info you already know. If the visitor is already signed in, the Contact Us tool is ready to use.
• No annoying Captcha needed!

Subscriber Profile (Sign up / Sign in)

Our easy widget to do something and allow visitors to log out

KEY FEATURES

• Add to your website or app navigation.
• Clicking it prompts visitors to sign in or or sign out.
• The previous sign-in type is always remembered.
• Choose the tool location on your website by adjusting corners and px spacing.

De-identification Compliance (GDPR)

Our newest tool to ensure your compliance with all the latest data privacy laws. This feature allows the visitor to have their data pseudo-anonymized after conversion. Sleep better knowing your business is enabling compliance regardless of content and jurisdiction. All user data is securely handled & is GDPR, CCPA or Data Protection Laws ready.

KEY FEATURES

• Let the visitors know that while they agree to give us their real information on conversion with their social login, our promise is to anonymize this data later on should they wish to opt out.
• Add a de-identification link or button on your website to show compliance.
• Starting the process validates the visitor De-identify process.
• Security PIN is emailed for confirmation before anonymizing the user data.
• An API is available to hook into your other applications to ensure the process is processed through everywhere you store customer data.

One-click legacy web forms

Did you know forms with more than 3 fields lead to a drop-off conversion rate of almost 5% per added field? Eliminate friction and get straight to asking the questions you care about. Autofill First Name, Last Name, and Email into your existing forms. Remove friction for visitors who have already opted in and never ask them the same question twice.

KEY FEATURES

• Does not change your current workflows.
• Clicking any field on your existing web form initiates the ‘Continue With’ sign in prompt.
• The visitor conversion returns your form with fields filled out (first + last name, email address) and in addition to all your existing fields.
• First-party Data is collected and assigned to this visitor in the Bread & butter dashboard, just like any other conversion.
• Creates a customer user event in the Bread & Butter user journey so you can track your legacy form’s performance metrics.
• Connect your existing web forms: WPForms, Ninja Forms, Gravity Forms, HubSpot, Salesforce, ZeroBounce, Calendly, Contact Form 7, Elementor.

ADVANCED WEB TOOLS

Authentication as a Service

Our easiest way to create an app or intranet sign in screen. Our tool functions as both a sign up and sign in page, dynamically providing your users with the right options to register, or sign-in.

KEY FEATURES

• One-click with Google, Facebook, LinkedIn, etc. and visitors are automatically signed-in and added to your WordPress Database.
• Ideal for creating an Intranet sign-in screen.
• Restrict who can sign in to your corporate domain, leaving all outsiders out where they belong.
• Select social providers to display & their order.
• Personalized to your company name.
• Ai-driven discovery workflow proposes the best sign-in option for each user.
• Lock users to specific SSO e.g. Okta.
• Enable Magic Link & Email address sign-ups.
• Choose which sign-in options are available to your users.
• Social: Microsoft, Google, Facebook / Meta, Linkedin, Twitter/X, Salesforce, Basecamp, GitHub, Dropbox, Apple, Slack, Planning Center, Twitch, Intuit Quickbooks.
• Enterprise: Microsoft, OneLogin, Google, Okta.

FIRST-PARTY DATA

Increase visibility into individual users and their actions. Supercharge your WordPress website with first-party data analytics that provide actionable insight. Find the macro and micro trends for each prospect, customer, and marketing campaign.

• Custom Funnels & Conversion Events
• Enriched User Profiles
• Weekly Reports
• User Journey Map (Agency Exclusive)
• Real-Time Stats (Agency Exclusive)
• Lead & Engagement Scores (Agency Exclusive)

ENHANCE YOUR CRM

Bread & Butter integrates with and passes valuable information to your existing CRM or acts as a standalone CRM. Get your sales pipeline moving. Increase your order size while decreasing time to close.

• Verified Work Emails from any content gate or signup page.
• Lead Scoring lets you prioritize and target the highest-quality prospects.
• View the content and website activity history of each prospect.
• Use your first-party data to tailor conversations, build rapport, and better understand customers’ needs.
• Use simple or multi-stage sales funnels & automatically sync to CRMs or other 3rd party services.

MARKETING AUTOMATION

Smart automation. Zero coding experience required. Design custom workflows quickly. Keep data synchronized across multiple platforms and save serious time and money. Work on your business, not in your business.

Platform Integrations:

• Google Analytics (GA4)
• Google sheets
• WordPress
• WooCommerce
• MemberPress
• Mailchimp
• Pipedrive
• Slack
• Zapier
• Segment
• Web Forms Hook up:
• WPForms
• Ninja Forms
• Gravity Forms
• HubSpot
• Salesforce
• ZeroBounce
• Calendly
• Contact Form 7
• Elementor
• Salesforce